"Our Bank" Ad Campaign - Elmira Savings Bank

Objective: Elmira Savings Bank was in need of a marketing campaign for their expansion into the Ithaca, NY market. Approach: HLA worked closely with the client to identify key business accounts to develop the ‘My Bank’ campaign. The integrated campaign highlighted local business owners and their success in using Elmira Savings Bank. Results: Cohesive messaging throughout the market and increased brand awareness for current and future growth.

"Our Bank" Ad Campaign

Elmira Savings Bank

Objective

Elmira Savings Bank was in need of a marketing campaign for their expansion into the Ithaca, NY market.

Approach

HLA worked closely with the client to identify key business accounts to develop the ‘My Bank’ campaign. The integrated campaign highlighted local business owners and their success in using Elmira Savings Bank.

Results

Cohesive messaging throughout the market and increased brand awareness for current and future growth.

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