Rise Up Gym Branding
I took on this project in late 2018 to develop a new identity for Rising Crossfit to help them launch their new gym, Rise Up. They wanted to carry over their established color palette while giving the new brand a motivational look. With the help of Taurin Hurley on the camera, I was able to personalize the experience of this brand by incorporating a fully stylized shoot using their real clients. Part of the mission of this gym is to try and break down the barriers of getting fit by showing everyday people doing the work and I think this element was key to making that work. This one was a lot of fun, hope y'all dig it!
